After the introduction of smart phones into our lives, designing mobile applications has started to be seen as a separate branch in itself. Today, many entrepreneurs technically implement their creative application ideas and turn to marketing. There are thousands of mobile applications developed only in our country. We can divide these mobile applications into two basic groups as native and hybrid. People who want to develop mobile applications have to turn to one of these two choices. Of course, there are serious differences between the two application types, both financially and technically. While choosing between these two in the mobile application development stage, you need to consider the usage area and purpose of the application you will make.

A native mobile application is an application produced specifically for an operating system. The word native means "natural". Such applications can also be called “native applications” in some sources. Since these applications are designed specifically for a certain device or an operating system, they can interact directly with the software or hardware resources of the device. Therefore, applications can work in integration with, for example, the latest camera features inside the device. Many social media applications, sports and news applications are essentially native applications. These are generally more dynamic applications that run much faster. Depending on the structure of the application, there are native applications that work without internet. Each platform has its own language, you have to adapt to the supported programming languages ​​in native applications. We can present android applications developed by Java as examples of native mobile applications.

Features and Advantages of Native Mobile Application
Native mobile app is manual first of all. This makes it quite cumbersome. At this point, we can consider the serious difference between a wordpress-based website and a website that was originally created from scratch. They have the chance to benefit from the software installed on the device. There is a possibility to store data remotely. There are programming languages ​​like HTML or Javascript. Browsers on mobile cannot access these sites without reading these software languages. Finally, the capacities of mobile devices are certain. This is a factor that slows users down. However, native mobile applications show very high speed performance, unlike the sites in question. On the other hand, it offers users an extremely rich user experience. It contributes significantly to the brand value of the companies.
In native mobile applications, 3 times more products are displayed compared to normal sites. In this respect, it is necessary to turn to native e-commerce mobile applications in the context of effective marketing and sales. When the applications need an update, the device's own notification system is activated. It is known that native applications generally adapt to innovations much more easily. In native applications, which attract attention with richer and denser design templates, users spend relatively more time. In addition, we can say that native applications are relatively more secure types of applications.

As it is known in recent years, Apple company does not like to install applications from outside. Making this condition mandatory, Apple cites security as a reason. For this reason, mobile application developers had to reveal their designs in accordance with the software infrastructure. Android does not have as strict rules as Apple in this sense, but it has also brought some rules in accordance with its concept over time. Since the conditions between the software infrastructure and the operating system are different, implementation costs have started to increase. Despite this, native application standards have increased considerably and increased the performance level. Ultimately, in this case, the winner is often the users themselves, due to the rich experience potential.

Cons of Native Mobile App
Of course, native mobile applications have disadvantages as well as advantages. First of all, you have to write a new code specific to each platform. Applications from different operating systems will not work in one. It is necessary to implement the specific applications of the operating systems separately. Adapting to a new operating system is very difficult for a developer. This will require additional developers specialized in different operating systems. The main disadvantage is the high costs.

Why Choose Native Mobile Application?
It can lose value the moment they compromise the user experience, including very big brands. Even a few hours of failure in a popular application can cost hundreds of thousands of dollars. We can often come across such examples in the recent past. If we are appealing to a large audience, the nature of the application is based on the features of the device. In these days, if you are task-intensive other than exporting and receiving data, if you are concerned about performance, you must choose native applications. If you are aiming for a professional application with higher capacity, larger volume and high performance, your primary choice should be a native mobile application.

Differences with Hybrid Mobile Application
It is difficult to give a definite answer to this question, because mobile application developers have developed different perspectives on this issue. Compared to hybrid mobile apps, their cost is slightly higher. A single code is written in hybrid mobile applications. This can be common to all platforms. In general, native mobile applications are completed in a much shorter time compared to hybrid monil applications.